AminoGenesis
AminoGenesis was founded in 1999 by Ron Cummings. The core concept behind AminoGenesis’ products is with amino acids as the building block for maintaining beautiful, radiant, and youthful-looking skin. The skin is made of various combinations of different amino acids, which are natural moisturizing factors for the skin. Protein from dead skin cells breaks down into amino acids and is supplied to the outermost layer of the epidermis. Age and environmental factors lead to depleted amino acids causing wrinkles, sagging skin, and loss of radiance. AminoGenesis realized the importance of amino acids in skincare and developed skincare products with that in mind. Their skincare line focuses on hydrating, nourishing, and defending.
Hydrate - Keeping the skin hydrated is important in preventing dull and lackluster skin. AminoGenesis’ goal is to not provide a temporary solution to dryness but one that is lasting. Their hydrating products are formulated to deliver long-lasting, maximum moisture-binding power for skin that is healthy and hydrated all day long.
Nourish - AminoGenesis’ products infuse the skin with amino acids derived from plant sources that have been blended to match the optimum amino acid composition in collagen. Skin can repair and restore itself for healthier-looking complexion.
Defend - Amino acids naturally seek out free radicals that cause damage to cellular tissue and neutralizes them. AminoGenesis’ formulas focus on providing protection against environmental stressors that causes the skin to age.
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